Objective: To provide information about Harney County, Oregon to prospective residents and businesses to attract people and industry to the region.
Challenge: Harney County, Oregon is an economically depressed region, in large part due to the reliance on timber products in past years. The Harney County Economic Development Center wanted to focus a program on three key areas for developing interest: Alternative Energy, Dairy & Agriculture, and Retirement Community. Telling the story about the hard working, rugged, and beautiful county of Eastern Oregon in a visual way to quickly generate interest was a challenge.
Solution: Three brochures were developed each with a key focus area. Jewel-tone colors were used as the core color focus to indicate a rich quality. Large photos were used that were representative of the open and clear blue sky of the region, the rugged desert terrain, and the abundance of nature.