Brand Identity & Website Design
Benton County Economic Development Office
Objective: Work with the Benton County Development Office to design a robust, integrated website that helped communicate the great things that the office does to bring in and develop business in the region. Boost worked in partnership with Cleland Marketing on this project.
Challenge: There was a lot of information that needed to be communicated. There was no consistent brand identity being used across the department.
Solution: A new logo and tagline were first developed to help form the graphic identity system. A Brand Guide was developed to help align the standards for the project and long-term use by the office. The website project included many unique attributes that needed to be incorporated. The website won the "Excellence in Oregon Economic Development" award for the organization OEDA (Oregon Economic Development Association) in 2013.
Insight Video Net
Objective: Upgrade the look and feel of the company and provide some uniformity in messaging and branding to give the business a professional image.
Challenge: Existing brand image and sales collateral were severely outdated and inconsistent. No graphic standards existed in any materials, including business stationery, PowerPoint templates, training, proposals, sales collateral, website, etc.
Solution: Since there was some brand recognition in the marketplace and we determined we did not want to disrupt the current positioning of the brand, we maintained the original logo. An all new visual identity program was established to provide a consistent and polished look and feel that was professional and presented a unified image. Corporate Identity Standards were developed and staff was trained on the correct usage. Insight Video Net is no longer in business so no website reference is available.
Harney County Economic Development Office
Objective: To provide information about Harney County, Oregon to prospective residents and businesses to attract people and industry to the region.
Challenge: Harney County, Oregon is an economically depressed region, in large part due to the reliance on timber products in past years. The Harney County Economic Development Center wanted to focus a program on three key areas for developing interest: Alternative Energy, Dairy & Agriculture, and Retirement Community. Telling the story about the hard working, rugged, and beautiful county of Eastern Oregon in a visual way to quickly generate interest was a challenge.
Solution: Three brochures were developed each with a key focus area. Jewel-tone colors were used as the core color focus to indicate a rich quality. Large photos were used that were representative of the open and clear blue sky of the region, the rugged desert terrain, and the abundance of nature.
City of Salem, Oregon
Objective: Create posters for the city of Salem, Oregon's "First Wednesday" program for revitalizing the downtown shopping area.
Challenge: The graphic icon elements for the poster were tied to the wayfaring system used throughout the downtown area of Salem. Each poster needed to creatively utilize elements from the wayfaring sign in the poster and stay consistent with a brand style that was established by another designer.
Solution: Boost designed a set of colorful, eye-catching and whimsical designs using established icons to create flowers, confetti, snowflakes, and other creative elements for the poster.
Willamette Angel Conference
Objective: Establish a brand identity for a new Angel Fund Conference that was fresh and bright.
Challenge: Sometimes the real challenge is having an open slate with no history to lean on. After surveying people involved in the conference, it was determined that the focus should be on being different from other angel conferences which tend to be a bit more serious. Given that the desire was to attract innovative new businesses with great ideas, the focus would be more lighthearted and fresh.
Solution: The font that was used was a more conservative font but was adapted so that the "A" in "Willamette" could be used to add the halo treatment and create some playfulness. Bright colors, fruit-based lime and berry, were chosen to indicate fresh and bright.
Objective: Refresh the look and feel of the logo elements for this long-established reputable non-profit. Zonta is an international organization devoted to the advancement of women across the world. I worked in partnership with Cleland Marketing and Many Hats Marketing to develop the program for the brand identity.
Challenge: The logo mark was written into the bylaws of the organization and could not be changed. The existing text elements associated with the logo mark needed to be more contemporary and proud to symbolize the work that the organization performs. Since Zonta is an international organization, the review committee was comprised of representatives from many different nations so international consideration was very important to acknowledge in the design.
Solution: Develop a system to allow each of the hundreds of organizations to customize their logo treatment based on the different structure. The color palette needed to be more contemporary and reflect a stronger international brand. The final package included a comprehensive Brand Guide as well as a one-page reference guide as well as hundreds of individual logos, photo considerations, and messaging.